Felt Bicycles 2009

Felt BMX division was searching for a new direction for its catalogs. They wanted to capture a progressive edgy feel and better illustrate the lifestyle and pulse of their your bmx riders and customers. Each year we created an entire new look and feel of the catalog, which complimented each product design. The challenge was always to equally treat the product information and the product in the foreground. Equally challenging, was to intrigue buyers internationally and youth with the creative direction and presentation of photos/lifestyle.

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